If you find Popular Highlights annoying or distracting, you can turn it off. Here’s how to disable popular highlights on a Kindle:

The Kindle app also allows you to turn off popular highlights, and it works a lot like disabling popular highlights on a Kindle device. Here’s how to disable popular highlights on the Kindle app:

The point of popular highlights is to use crowdsourced data to automatically identify important sections of text in books. These sections may be interesting, informative, important, or have evoked some other emotion or thought which caused a lot of people to highlight the exact same thing. It can be useful by drawing your eye to important sections of text, but it can also be annoying or distracting if you don’t care what other people are highlighting.